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Life Sciences Article - Mar 2024

Title: Generative AI in Life Science Value Chain and the Evolving Role of Project Manager

Author: Bhakti Kundu, PMINJ member, Life Sciences Marketing Team member

According to BCG, 89% of executives rank AI and Generative AI (GenAI) as a top-three tech priority for 2024. So, it is not surprising that businesses are striving to adopt GenAI in every part of their processes. Life Science businesses are no exception. McKinsey estimates that the potential productivity lift caused by GenAI for pharmaceuticals and medical products is 3-5% of global industry revenue or $60-$110 billion annually. To reap this benefit, Life Science businesses need leaders to drive AI adoption in processes across Research, Development, Manufacturing, Supply Chain, Commercialization and Operations. Project Managers are poised to be the leaders who drive AI adoption by harnessing human & AI collaboration.

There are many possibilities within the Research and Development function and associated business processes where GenAI adoption can make an impact. The following highlights a few of these possibilities.

  • Faster Discovery:
    • Identification of novel drug candidates and repurpose of existing drugs.
    • Perform virtual screening, thus saving time and resources.
  • Optimized Development:
    • Predict compound toxicity, thus reducing animal testing.
    • Design better formulations for stability and delivery.
    • Suggest efficient experimental designs.
  • Streamlined Trials:
    • Enable targeted patient recruitment for success.
    • Analyze data in real-time for faster insights.
    • Predict trial outcomes for informed decisions.
  • Smoother Regulations:
    • Automate document generation and review.
    • Identify potential regulatory hurdles and solutions.
  • Improved Project Management:
    • Optimize resource allocation and predict risks.
    • Generate reports and presentations automatically.


There are big assumptions associated with the success of the above possibilities. A few are:

  • Data Quality & Bias: Ensure training data is accurate and unbiased.
  • Transparency & Explainability: Build trust by understanding how GenAI works.
  • Regulatory Compliance: Integrate GenAI responsibly within regulations.


Like any other new technology implementation projects, all of the above create challenges for Project Managers. They are complex and need careful attention to deliver associated projects on time, on budget and with quality. In a world where budget is limited and executives are under pressure to improve efficiencies in R&D processes, we as Project Managers can bring the following to make GenAI adoption smooth:

  • Agile Methodologies: Adoption of agile approaches like Scrum or Kanban for faster releases, improved adaptability, and increased stakeholder engagement.
  • Risk Management: Proactive risk identification, mitigation, and contingency planning are essential due to the high costs and potential impacts of delays or failures.
  • Quality Assurance and Validation: Rigorous testing and validation are necessary to ensure software meets regulatory requirements and delivers accurate results.
  • Change Management: Effective change management practices help navigate the inevitable changes that occur throughout long development cycles.
  • Project Management tools: Adoption of Gen AI enabled software to manage tasks, resources, budgets, and communication across complex projects.


GenAI holds immense potential to accelerate drug development, improve efficiency, and personalize medicine with careful implementation and human-AI collaboration. We as Project Managers believe in the magic of technology and can play an important role to make it a reality.

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